Meet the Authors: How to Measure Anything in Project Management

In this webinar, hosted by the Major Projects Association on 17th November 2025, participants met the authors of How to Measure Anything in Project Management — Douglas W. Hubbard, Alexander Budzier, and Andreas Bang Leed. The session explored why common measurement methods fall short, how better measurement can reduce project risk, and what it really takes to quantify the “seemingly immeasurable”.

Drawing on new case studies, an exclusive industry survey, and a database of thousands of global projects, the authors shared practical insights to help project professionals improve forecasting, tackle uncertainty, and strengthen decision-making.