London 2012 Olympic Torch Relay – sustainability lessons learned
Summary
In its commitment to deliver a truly sustainable Torch Relay, the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) developed a Torch Relay Sustainability Strategy in collaboration with its commercial Partners. LOCOG set sustainability as one of the four guiding principles for the OTR, writing sustainability requirements into contractual arrangements with all commercial and non-commercial Partners.