The Sponsor - One of the most misunderstood roles in Major Projects
If there was a theme tune for sponsors it would probably be the haunting 1964 song by Nina Simone (and later covered by The Animals) - 'Don't let me be misunderstood' - as many sponsors experience confusion over the remit of their roles by those they need to work with.
This confusion and misunderstanding is partly caused by sponsorship being implemented differently across different sectors and different organisations - driven by the types of projects they undertake (e.g. infrastructure vs. transformation); the number of projects in an organisation; the delivery model; and delivery risks. There are people whose full-time job is to be a sponsor; those who juggle their sponsor or SRO roles with their operational roles; and then there are projects that have several sponsors - a sponsor in a client organisation and another sponsor in the delivery organisation.
The misunderstanding of the sponsor role poses lots of questions: What does good look like? Is there a difference between the role of an SRO and the role of a sponsor? Is it a job, role or function? What needs to be in place for effective sponsorship? What is the right amount of time sponsors need to carry out their role effectively? Are there good frameworks for sponsorship? How do we address common challenges?
In this event we will look at the importance of sponsorship; different models of sponsorship; how to have those early fearless conversations which shape projects; and the role of the sponsor in creating a sustainable future. We will also hear experiences from younger sponsors in different organisations about what they do day-to-day; and what they need to develop, grow, be valued and heard.
The event registration is now closed.
Programme
Wednesday 16th June 2021
Currently Mike leads the Restoring Your Railway Programme for Network Rail in partnership with Department for Transport. The RYR programme is committed to reconnecting communities and driving economic growth by reopening railway lines and stations.
Jo is an experienced project delivery professional, having worked across both public and private sectors. She is currently on the Major Project Leadership Academy, a programme for learning and growth amongst a group of cross-government senior project leaders.
Jo’s leadership values are founded on inclusivity and integrity. She is a strong advocate for the importance of psychological safety, and our role as leaders in creating that. With a PhD in Geophysics, she also has a guilty pleasure in the joys of data. She understands the vast potential of project data analytics and the opportunity to move beyond incremental change towards transforming how we deliver projects and is a key member of the Project Data Analytics Task Force. She is also a member of the Major Projects Association’s Sponsorship Network Group and a Chartered Member of CIWEM.
Prior to joining Advance, Al has been a Project Management functional director and has been involved in complex project and programme management for 15 years including the delivery of complex projects, programmes and portfolios as both a client and a supplier, developing new collaborative ways of working across the client-supplier interface in the Ministry of Defence (MoD).
Al’s background is as an Aerospace Engineer with 20 years as a Royal Air Force Engineer Officer, subsequently shifting into the aerospace industry, across into transportation and now into a multi-sector consultancy. Al’s interest in the topic of Sponsorship comes from many years’ experience of working in and around many different types of project sponsor and seeing a lack of consistent guidance and direction for the role. With Advance, Al has supported teams, projects and organisations to develop appropriate and effective leadership and collaborative environments. He sees effective Sponsorship and Leadership as key to the successful delivery of Major Projects.
Delegates from our recent New Sponsors round table event feedback on 2 key questions:
1. What are the key challenges in the role of a junior sponsor?
2. What do junior sponsors need for their career development?
She transitioned to this strategically focused role in October 2020 and was previously Chief Information Officer and Managing Director of the Parliamentary Digital Service. A joint department of both Houses of Parliament, the Digital Service is responsible for the strategic direction of Parliament’s digital offering, transforming ways in which citizens can connect with Parliament including building a new website for Parliament, the delivery and management of parliamentary digital platforms, and providing technology services to members and staff in Westminster and throughout the UK.
Before joining the Digital Service, Tracey was a House of Commons Clerk working in the Committee Office, Public Bill Office, Overseas Office and finally the Table Office in the Department of Chamber and Committee Services (DCCS). Tracey was also Private Secretary to the Clerk of the House an Chief Executive for three years, working with House of Commons Board members on the delivery of the House of Commons’ strategic priorities.
Currently Mike leads the Restoring Your Railway Programme for Network Rail in partnership with Department for Transport. The RYR programme is committed to reconnecting communities and driving economic growth by reopening railway lines and stations.
An opportunity for you to learn more about the Association's Sponsorship Network.