The Application of Technology in Managing Demand

The application of technology in managing the demand for finite resources is increasing all the time. Since needs cannot be met simply by increasing supply, a more sophisticated approach is required, whereby modern technology is used to limit demand for a service or to increase the yield of an asset. This need to manage demand applies not only to scarce resources such as raw materials, but also to public services such as roads, rail and health.

Presentations included case studies featuring the application of technology in managing and influencing demand in a range of different projects and industries – rail, waste management and air traffic control, and an overview of the scope and scale of IT when brought to bear on demand.